Walgreens Retail Campaigns
Art Direction, Digital Design, Animation
While working in-house at Walgreens as a Sr Designer I had the opportunity to art direct and execute monthly seasonal campaigns for both email and site channels. This included presenting creative concepts to marketing and merchandising partners, product curation, set building, styling, photoshoot art direction, retouching, and final design.
Campaign design isn't just about aesthetics. This kind of work requires extensive knowledge of site and email best practices, competitor research, and exciting creative concepts rooted in customer insights that are simple, effective, and quick to read.