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Spirit Tea

2021 / Art Direction, Styling, Set Design, Photography

Spirit is an American tea company dedicated to sourcing an uncommon selection of handmade teas. I was hired to concept and shoot a campaign photo for their new product launch: a white tea from Fujian.

At the time we kicked this off this white tea didn't have a name, but it had a beautiful story about an unexpected encounter with a shepherd who once came across an abandoned tea garden and decided to take a chance and reclaim it. This story inspired the shot which honors new beginnings and the wild beauty of nature.

The image was used on their website and social channels where it outperformed their average post engagement by 400%.

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