Spirit is an American tea company dedicated to sourcing an uncommon selection of handmade teas. I was hired to concept and shoot a campaign photo for their new product launch: a white tea from Fujian.

At the time we kicked this off this white tea didn't have a name, but it had a beautiful story about an unexpected encounter with a shepherd who once came across an abandoned tea garden and decided to take a chance and reclaim it. This story inspired the shot which honors new beginnings and the wild beauty of nature.

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The image was used on their website and social channels where it outperformed their average post engagement by 400%.