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Tak Tak
Tak Tak Brand Strategy and Design
Tak Tak is a glass goods studio based in Austin, Texas, well-known for its unique, humorous, and functional pieces. This comprehensive rebranding initiative, created in collaboration with Chi Nwosu, covered brand positioning, design, tone of voice, illustration, packaging, and photography.
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The project also marked the launch of our creative practice, Hallpass Studio. Together, we have successfully redefined Tak Tak's identity, emphasizing its warm and playful personality, and establishing a solid foundation for the brand.
We exist to inspire joy
in everyday rituals.
Logo design
Primary Logo
Secondary Logo
Submark
Brand
colors
Brand attributes
Approachable
Warm, friendly and charming with a healthy sprinkle of realness.
Oddball
Being your most authentic and weird self is a welcome adventure.
Sassy
Your favorite aunty that's sweet with a bit of tang.
