2017-2021 / Art Direction, Design, Web
While working at Walgreens as an in-house Sr Designer I was responsible for leading the creative strategy and execution for multiple site marketing campaigns across Retail, Pharmacy, Photo, and brand initiatives including Walgreens Pickup & Delivery, Red Nose Day, and myWalgreens.
As part of a rebrand in 2020, I had the opportunity to lead the Walgreens homepage redesign. The page was improved with a modern look and much-needed negative space. Brand colors, fonts, and UI elements were updated. Responsiveness and accessibility were a top priority. The result is a brighter, cleaner, and more engaging page.
Site Marketing Design System
In an effort to address growing inconsistencies across Walgreens.com marketing pages, I led the creative development of the Site Marketing Design System–a collection of reusable components, guided by clear standards, that designers can be mix and match to create cohesive pages quickly and efficiently.
I worked closely with developers and UI designers to ensure consistent user experience and seamless implementation. Below are just a few pages of this extensive work.
Retail and Photo campaigns
During my time working in-house at Walgreens as a Sr Designer I also had the opportunity to art direct and execute monthly seasonal campaigns for both email and site channels. This included presenting creative concepts to marketing and merchandising partners, product curation, set building, styling, photoshoot art direction, retouching, and final design.
Campaign design isn't just about aesthetics. This kind of work requires extensive knowledge of site and email best practices, competitor research, and exciting creative concepts rooted in customer insights that are simple, effective, and quick to read.