|
MASHALLAH
MASHALLAH Photography Rebrand
I was approached by the jewelry and lifestyle brand MASHALLAH with a significant challenge—transforming their product photography to breathe new life into their brand. The task at hand was comprehensive, spanning studio, lifestyle, and collection shots for an impressive assortment of over 100 jewelry products.
Their objective was clear: shed the incohesive look that undermined the brand's essence and replace it with elevated images that successfully depicted each product and conveyed the sophistication of the brand.
To kickstart this journey, I delved into a brand discovery process, working closely with the client to fully understand their vision and goals and to develop a clear brief. Armed with these insights, the next step involved developing different creative directions that seamlessly aligned with the brand's strategy.
Once we honed in on the right direction, the gears were set in motion for me to assemble a robust team capable of bringing this vision to fruition.
My process
Over the span of two months, I led a dedicated team of producers, assistants, models, and retouchers through every step of a three-part project to ensure the best and most cost-effective results for my client. The outcome was a stunning collection that successfully transformed the brand's visual identity, leaving a lasting impression on MASHALLAH's audience.
Testimonial
“A true expert who leaves nothing to chance, Bruna excels in photography to art direction and everything in between. She brought our brand to life through stunning photographs. She is thorough, organized, communicative, and able to translate clients' ideas, all while creating an open environment that allows for regular feedback and updates. The final products of each project we collaborated on were on-brand and timeless, exactly as we envisioned them to be.”
Mashallah Ghouleh, Owner