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Oreo
Oreo Packaging Design
In this Oreo project, I had the opportunity to conceptualize and design a unique gift for their brand ambassadors with the goal of increasing awareness for the launch of two new Oreo flavors in Brazil.
The packaging design is distinct and takes inspiration from the characters featured in the iconic Oreo Wonderfilled campaign.
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Upon opening, the box, modeled after the series character Vampire, reveals a workbook adorned with a prominent Oreo on its cover, cleverly suggesting a cookie inside the character's mouth.
The workbook is placed inside a two-level box, resting on the top of the bottom compartment designed to snugly accommodate two packages of Oreos side by side.
The interactive book features prompts crafted to stimulate creativity, encouraging a playful exploration of each Oreo one at a time.
